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Discussion 7

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Review the crisis communication case studies in both the Lachlan and Liberman texts.

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In the Apple “Bendgate” crisis, the company faced a variety of challenges, including a component called Technology-Image Expectancy Gap Theory. In at least two brief paragraphs :

1 — Define and provide an example of the Technology-Image Gap Theory, other than “Bendgate.”

2 — Discuss how Apply was effective or not before, during and after the communication crisis.

References to crisis communication research/theories from the textbooks and previous material are always suggested to bolster your discussion.

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