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Discussion Thread: Changing the Culture at British Airways

The case is focused on change within British Airways.  In reviewing the case study on British Airways it is important to consider the full 10 year period described in the case study (1980-1990). British Airways transformed itself from an organization of inefficiencies into a customer focused and financially healthy organization. Reflect on the transformative power of change in almost every area of the company and the overall change in company culture, then respond to the following prompts in writing your post:

· What was life like at the “old” British airways? What was difficult about making change?

· What were the critical factors in the successful transformation?

· How did they transform themselves? (e.g. key steps and sequence, risks)

· What would you have done differently?

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