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GEB4890 Business Strategy and Policy

Week 4 Assignment

Exercise Content

Weekly Assignment:

In your textbook Strategic Management 13th edition:

-Analyze and answer Chapter 4 Questions for review and critical thinking:

 1.What is a business-level strategy?

2.What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

3.What is a business model and how do business models differ from business-level strategies?

4.What are the differences among the cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?

5.How can firms use each of the business-level strategies to position themselves favorably relative to the five forces of competition?

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