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 focus on the Medical Equipment Manufacturing Industry 

The report should include the following section:

  1. General environmental conditions:
    1. Discuss the influence of key factors (use the PESTEL framework)

Focus on the Medical Equipment Manufacturing Industry.  (Use the PESTEL framework)

Identify the factors that most significantly impact the industry and not on the company you are studying.  Focus on the impact and not on how the company should respond to these forces.  

Be very specific about how the PESTEL factors actually impacts the industry – Stay away from general description of the effect of the PESTEL factor. 

Use bullet form to present the material.

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