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MKG 530 Grantham University W5 Distribution Channels and Advertising Essay

Marketing Management – Week 5 Assignment

Distribution

Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.

Write a 3-5 page paper that addresses:

  • The rationale for the structure you have selected.
  • How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
  • What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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