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BUS523 Quantitative Analysis for Decision Making

Unit 8 Assignment

The Company Blog Executive Summary


Select a company in which you would like to learn more about during this term. You will use this Company Blog for your Final Project in Units 7 and 8, so choose a company you find interesting. Also consider, in making your choice, a company that you can easily access information on. You will create a Blog (+/-2 pages per assignment) in which you will post information that you research and report on in each Blog.


1.Each person must select a different company – first-come-first-served. Email your instructor with your company selection before you begin your blog. You need instructor approval of it before you begin.

2.You must be able to obtain company information: strategy, goals, financials, etc.

3.Your initial post should provide a brief overview of your selected organization. For each Blog assignment, you are required to make the following posts:

1.Your data, analysis, and commentary – collected data can be news reports,

Facebook postings, first-hand accounts, videos/pictures from a visit – almost anything, and any source can be used.

2.Your comments and observations on your data – which is really the important part of this assignment. You are encouraged to select a company that you can visit-in-person or virtually (web-based). You will be required to gather first-hand reconnaissance. The Blog post should generally relate to the subject matter for that week.

3.For Unit 8 Blog – Has the management of your company been effective in increasing shareholder value? What measures did you use to make this determination?


?Your classmates will view your Blog and make comments on your postings. Each student is required to make two follow-up comments.

?Blog post must be at least 4 well-crafted paragraphs in length.

?All questions posed must be addressed.

?All sources used must be properly cited in APA format.

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