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BUS525 Business Strategy and Planning

Unit 2 Assignment  

Overview:

This Robin Hood Case Study Assignment is related to the initial steps in the Strategic Planning Process. It will require you to integrate your learning on organizational values & culture, stakeholder evaluation, mission, vision, strategic goals, and SMART Objectives. The case is on page C2 and is the first case in the textbook. The paper should be 3-4 pages long. Please closely review the grading for this assignment.

Instructions:

In this Unit, we have presented material introducing initial important elements of the strategic planning process. Our focus this week is on the importance of understanding the stakeholders, the existing values and culture of the organization, and the development of quality mission & vision statements, strategic goals, and SMART Objectives. We are asking you to apply these concepts through an evaluation of the organization called Robin Hood’s Band of Merry Men.

We highly recommend that you review the course material in Unit 2 before undertaking this assignment. In particular, pay close attention to the assigned Textbook readings.

Additional information is presented in Unit 1 and Unit 2 that apply to the assignment as well.

This assignment is based upon the Robin Hood Case Study. In the Robin Hood Case Study, you will see that the organization, The Band of Merry Men, is facing many challenges. The assignment calls for you to evaluate the Band of Merry Men as an organization, including its existing values, culture, and influential stakeholders, and to present your view of a mission, vision, an example strategic goal, and example SMART objectives for the Robin Hood organization going forward.

Note that in order to achieve a stated vision, multiple strategic goals would be required. Also, to achieve each strategic goal, multiple SMART objectives will be required.

However, for this assignment, we are asking for only one example strategic goal, and then two SMART objectives to help achieve the strategic goal.

You will then be asked in the conclusions section, to assess the alignment of the organization’s culture with the mission, vision, strategic goal, and SMART objectives you have proposed.

 Requirements:

Follow the outline of sections above and use section Headings for readability. You are free to add sections if you view it as appropriate. Your paper 3-4 pages and must be written in “third person” language. You must follow APA Guidelines and use professional writing.

Document Sections:

•              Subject and Purpose of the Paper: Brief introduction of the Band of Merry Men and a description of the purpose of the paper.

•              Stakeholder Summary: Provide your view of the important stakeholders that need to be considered, and describe their impact and/or influence on the Band of Merry Men and the development of the future direction.

•              Description of the Organization’s Culture: All members of the Band will bring their own “personal” values with them to Sherwood Forest. Organizational culture is then defined as those personal values that are “shared” by the organization as a whole. This section is to focus on describing these shared values (culture), and identifying from your view the strengths and weaknesses in the current culture that the Band embraces.

•              Proposed Mission: Provide your view of the mission of the Band of Merry Men through presenting a clear Mission Statement and a brief explanation.

•              Proposed Vision: Provide your view of the vision that the Band of Merry Men should seek to achieve in the future by presenting a clear vision statement and a brief explanation.

•              Example Strategic Goal: Present one example strategic goal that the Band should pursue to help it achieve the vision you presented. The strategic goal is to be presented as a broad-reaching “statement.” Include a brief explanation of the rationale for the strategic goal.

•              Proposed SMART Objectives: Present two example SMART Objectives that will help the Band of Merry Men translate the stated strategic goal to reality. The SMART objectives are to be presented as statements that fully meet S-M-A-R-T requirements. Refer to Unit 1 material presented on SMART objectives. Note that we are only asking for two SMART objectives, even though more than two would likely be required to achieve your stated strategic goal fully.

•              Conclusions: This section is to address the degree of alignment of the existing Culture of the Band of Merry Men with the mission, vision, strategic goal, and

 SMART objectives presented. Is the organization well positioned to seek its Vision, or will it face barriers going forward caused by the current culture?

 

BUS525 Business Strategy and Planning

Unit 4 Assignment  

Overview:

You will work on your second case, which is Jamba Juice (Case 31). The case is on page C241 in the textbook. It will require you to integrate your learning on the material covered so far in the course.

Instructions:

Please follow the below requirements:

•              Integrating concepts and theories from the text, analyze the company’s general and industry environment, internal resources and intellectual assets.

•              Integrating concepts and theories form the text; analyze the company’s business- level and corporate-level strategies.

•              Develop three goals and 2-3 SMART objectives for each goal. Provide an overview of the timetable and the required resources.

•              Construct a document in APA 6th edition format effectively demonstrating mastery of written communication.

•              Important: Please ensure you ‘apply’ applicable textbook concepts such as a SWOT analysis, an PESTLE analysis, Porter’s Five Forces, or a Value Chain Analysis to name a few.

Document Sections:

•              Identify problems: The Problems can be succinctly stated in a 2-3 sentence (short) paragraph for each.

•              Conduct strategic analyses: Identify the Strategic Issues. Using applicable textbook concepts and two outside professional sources to analyze underlying issues. Integrating concepts and theories from the text, analyze the company’s general and industry environment, internal resources and intellectual

assets. Integrating concepts and theories form the text; analyze the company’s business-level and corporate-level strategies. Please ensure you ‘apply’ applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter’s Five Forces, or a Value Chain Analysis to name a few.

 •             Goals and Objectives: What do you think needs to be done to address each issue? I want you to determine what you would do to solve/address the issues. Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Develop three goals and 2-3 SMART objectives for each goal.

•              Make 3-5 recommendations: These actions that you propose are what the organization should do to implement the goals and objectives and the steps that the organization needs to take.

Requirements:

•              Your paper must be 7-9 pages and must be written in “third person” language.

•              Follow the sections above and use section headings for readability.

•              You are free to add sections if you view it as appropriate.

•              You must follow APA Guidelines and use professional writing.

Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

 

BUS525 Business Strategy and Planning

Unit 7 Assignment  

Overview: You will select an organization familiar to you, and you will create a Strategy Plan that will present your proposed future direction for the selected organization

Instructions:

•              Integrating concepts and theories from the text, analyze the company’s external and industry environment, internal resources and intellectual assets

•              Integrating concepts and theories form the text, analyze the company’s business- level and corporate-level strategies

•              Discuss leadership, innovation and entrepreneurship practices

•              Develop goals and SMART objectives. Provide an overview of the timetable and the required resources

•              Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Your paper should be between 12-15 pages in length not including references and the cover page. Other external references may be used but are not required

Important: Please ensure you ‘apply’ applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter’s Five Forces, Value Chain Analysis to name a few. Please also discuss leadership, innovation and entrepreneurship.

Document Sections:

•              Identify problems: The problems can be succinctly stated in a 2-3 sentence (short) paragraph for each.

•              Conduct strategic analyses: Identify the strategic issues. Using applicable textbook concepts and two outside professional sources to analyze underlying issues. Integrating concepts and theories from the text, analyze the company’s general and industry environment, internal resources and intellectual

assets. Integrating concepts and theories form the text; analyze the company’s business-level and corporate-level strategies. Please ensure you ‘apply’ applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter’s Five Forces, Value Chain Analysis to name a few. Please also discuss leadership, innovation and entrepreneurship.

•              Goals and Objectives: What do you think needs to be done to address each issue? I want you to determine what you would do to solve/address the issues.

 Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Develop three goals and 2-3 SMART objectives for each goal.

o Make 3-5 recommendations: These actions that you propose are what the organization should do to implement the goals and objectives and the steps that the organization needs to take.

Requirements:

Your paper must be 12-15 pages and must be written in “third person” language. Follow the sections above and use section headings for readability. You are free to add sections if you view it as appropriate. You must follow APA Guidelines and use professional writing.

Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

 

BUS525 Business Strategy and Planning

Unit 8 Assignment  

Overview:

You will create an 8-10 minute presentation of your key points of the final paper Project and post it to the Unit 8 Discussion Capstone Project Presentation forum. You will comment on at least two fellow students’ presentations.

Instructions:

Please complete an 8-10 minute Powerpoint presentation with audio of your final paper containing the following:

1.             Should discuss the key points of your final paper

a.             Integrating concepts and theories from the text, analyze the company’s external and industry environment, internal resources and intellectual assets

b.             Integrating concepts and theories form the text, analyze the company’s business-level and corporate-level strategies

c.             Discuss leadership, innovation and entrepreneurship practices

d.             Develop goals and SMART objectives. Provide an overview of the timetable and the required resources

2.             Your Power Point must have a voice over

3.             Should convey passion and energy and not just reading from the slides

4.             Powerpoint or Prezi may be used

5.             Slides should include mainly bullet points, illustrations, tables or figures (No full paragraphs)

6.             Please submit to the Unit 8 Discussion “Final Project Discussion” forum by Wednesday at 11:59 pm

7.             Reply to at least two other students by Friday at 11:59 pm. Your post must include at least two paragraphs and provide clear, respectful, and constructive thoughts on their presentations

 Requirements:

•              Your presentation should be 8-10 minutes in length

•              Include a reference slide using APA formatting 6th edition guidelines

 

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