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Sponsorships And Athlete Endorsements

This week’s discussion topic has four separate parts. Please follow the steps below to complete this week’s discussion:

Part I: Discuss some of the reasons why companies become sponsors of sports teams, sporting events, and individual players. 

Part II: Briefly discuss any possible negative outcomes such a relationship could produce, and why. 

Part  III: Provide an example of either a positive or a negative sport  sponsorship relationship. Explain why this sponsorship is positive or  negative.

Part IV: Please visit the following links and respond to the questions below: Q Scores; Most Marketable Athletes in the World in 2020

  • What is a Q Score?*
  • How do Q Scores impact professional athletes?
  • Should  professional athletes strive for high Q Scores? What are the benefits  of high Q Scores? Are low Q Scores problematic for athletes? Why or why  not?
  • Finally,  what are your thoughts about the athletes who appear on the “Most  Marketable” list for 2020? Do you see what you would expect, or are you  surprised? Please explain.

*The Nielsen company has created a similar ranking system which is called an N Score.

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