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Week 3

Brand Extension Assignment: Choose a product and write a 5 page summary discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Course Objectives:

  1. Develop a Marketing Plan
  2. Define the types of marketing research
  3. Analyze potential pricing alternatives.
  4. Define channel strategy
  5. Design a sales management plan.
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